One of the easiest ways to keep in contact with your prospects and customers is to create an email newsletter. The number one benefit of providing an e-newsletter is to build trust and maintain long term relationships.
Why even bother with creating an e-newsletter?
It is a sure way to stay in contact with your prospects and customers. If you have not been keeping in contact with existing customers, then an e-newsletter can rebuild relationships.
Email newsletters can be fun to create and informative for your readers. Your prospects are interested in what you have to offer and want to know more about you. You have the option of providing entertaining information, the latest news pertaining to your business, and provide the best resources.
You are the person that will be providing solutions to their problems. You will be able to introduce new products or services to them via e-newsletter.
If you currently do not provide an email newsletter to your prospects, then I have included a short video on how to create an email newsletter.
In order for your prospects and customers to remember you, I recommend sending out a newsletter at least once a month. When it is time for them act on the solution to their problems, they will think of you.
I have included a short and informative video, courtesy of Aweber Communications, that goes into more detail about creating the right email newsletter for your business.
Enjoy the video!
I always welcome your questions or comments, so please leave your feedback in the comments or email me at: Stacie@WomanInLeadership.com
Stay tuned for more marketing and business building advice to help you build a strong foundation for your growing business.
Do you have any marketing tips and would like to share with other members of the Woman in Leadership community?
Speak your mind and post your feedback in the section below to post your comment.